The CEO behind Grand Theft Auto VI doesn’t play video games, but analysts say he has put $1.5 billion behind the biggest game launch of the decade

After 15 years churning out hit titles like Grand Theft Auto, Red Dead Redemption, and NBA2k, this CEO knows what makes a hit—even if he doesn’t play video games himself. 

Strauss Zelnick, a Harvard Law School and Harvard Business School graduate, has been CEO of Take-Two Interactive Software since 2011. During that time, he has helped skyrocket the company’s stock price by more than 1,600% from about $12 per share when he took charge to $216 per share as of Tuesday’s close. He has also quintupled the company’s net revenue during his tenure, with 2025’s full-year number coming in at $5.6 billion compared to less than $1 billion before he took over.

He has been massively successful at the game publisher despite the fact he doesn’t play video games. He may watch others play, but he doesn’t think it’s necessary that he be the one holding the controller, he recently told Business Insider.

“I don’t think being........

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