Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home

In today’s CEO Daily: How Samsung plans to stand out in a saturated smartphone market

The big leadership story: OpenAI models go rogue.

The markets: Mixed globally as investors await more corporate earnings

Plus: All the news and watercooler chat from Fortune.

Good morning. With Apple likely to launch a foldable iPhone this fall, category pioneer Samsung will this morning try to cement its lead in the premium category. To get a sense of what’s at stake, I spoke with Yoonie Joung, the president and CEO of Samsung Electronics North America before today’s Galaxy Unpacked event in London. Joung talked about the power of embedding AI and creating new form factors in the saturated global smartphone market. 

Samsung’s eighth generation of devices is rumored to include three distinct models, from an everyday phone for immersive consumption to a premium-grade version designed for content creation and business use. What’s clear is that Samsung will leverage its expanding partnership with Google to deepen the mobile AI experience. As Joung said yesterday: “It’s not merely an agent, but something that understands me perfectly and understands the context, not just answering the questions that I ask, but understanding my intention and the contextual background of my everyday life.” 

Joung knows all too well the stakes for his company in the North American market. Samsung makes up........

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