AI is powerful. Human expertise makes it matter

Dave Bozeman is President and Chief Executive Officer of C.H. Robinson, which served as a premier partner as Fortune's Brainstorm Tech conference. 

AI is making businesses move faster. But faster doesn’t always mean better. The real advantage is using technology to help people make better decisions, faster and with greater confidence.

That’s what I see happening in global commerce right now.

Every day, millions of decisions determine whether a production line keeps running, a store shelf stays stocked, or a critical shipment arrives where it needs to be. Tariffs change, a port closes, or capacity disappears. Or maybe a customer suddenly needs to move twice the freight in half the time. Those aren’t technology problems. They’re business problems. And solving them still requires human judgment.  

Managing 37 million shipments a year, we see complexity at a scale that provides a unique perspective on the high-stakes, high-consequences environment businesses operate in. At that scale, data becomes an advantage when combined with our unique context, expertise, and network. Trained on hundreds of trillions of proprietary data points, our AI benefits from a level of operational context that’s hard to replicate, enabling our teams to help customers anticipate, orchestrate, and optimize outcomes across increasingly complex supply chains.........

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