menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury

10 0
11.05.2026

India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury

While markets fret about the price of a barrel, India has been struggling with the cost of a can. The aluminum containers have been in short supply in the country since the closure of the Strait of Hormuz, and since Diet Coke is only sold in cans in India, it’s been a real one-two punch to the six-pack for many.

Bottlenecks and cans: Trade logistics in Asia depend........

© Fortune