Sun Life launches global private wealth platform targeting Asia’s booming HNWI market

Canadian insurer Sun Life is launching an integrated private wealth platform to support high-net-worth individuals as they build, preserve, and transfer assets across borders. Life insurers are racing into the wealth management space, tapping a customer base that already uses their products to protect their finances.

Asia is the world’s fastest-growing wealth region, with HNWI wealth surging 10.5% to $29.7 trillion in 2025, according to Capgemini’s World Wealth Report. The region’s affluent also have lifestyles than span multiple jurisdictions, with family members and assets based in several different jurisdictions. 

“A typical client today lives in Singapore, their children study in the U.S. or U.K., and they have a family home in Malaysia or Miami,” Sujoy Ghosh, the CEO of Sun Life’s global High Net Worth (HNW) business, told Fortune at the insurer’s Singapore office. 

Asia’s wealthy are also hedging against domestic economic risks and political instability. “They might buy a policy in Bermuda to grow their money, a savings policy in Hong Kong, and an indexed universal life policy in Singapore for........

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