‘Work Hard, Play Hard’ Is Over: Inside Silicon Valley’s 996 Culture
A recent job posting on LinkedIn reads:
“We’re hiring our first BDRs.
Since launch last week, we’ve been lucky enough to see our pipeline grow faster than we can handle—and we need help.
You’d be a great fit if you:
The company is Corgi, a Y Combinator-backed startup that recently raised $108 million to build insurance for startups. And while a seven-day workweek might have once raised eyebrows, in San Francisco today, it barely registers as surprising.
“We don’t care about your background or years of experience,” the posting continues. “Just that you have the drive to execute and get things done.”
When asked why, Corgi Co-founder and COO Emily Yuan is blunt: “It’s all about solving a big, important problem.”
Ten years ago, startup culture looked very different.
Offices were designed to feel like playgrounds. Foosball tables, nightly happy hours and weekend parties were part of the pitch. Shared workspaces blurred into social scenes. Hookup culture was common. Burnout was romanticized, and ambition was wrapped in excess.
If you weren’t there, Netflix’s WeCrashed offers a time capsule of that era—recounting WeWork’s rise and fall, fueled by charisma, capital and an unapologetic party culture.
Those days appear to be over.
“Instead of work hard, play hard, now it’s just work hard,” says Kulveer Taggar, a two-time founder and venture capitalist, and the founder of Phosphor Capital.
Taggar, who has deep ties to the Y Combinator ecosystem, says today’s founders are fundamentally different. They don’t drink. They don’t party. Many don’t date. They optimize. They work. And they do so with an intensity that feels closer to 996—or even 997—than the Silicon Valley myth of........
