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Opinion: Hands off my online surveillance pricing!

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23.04.2026

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Opinion: Hands off my online surveillance pricing!

Proposed bans on algorithmic pricing probably aren't workable and wouldn't address meaningful harms even if they were

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Surveillance pricing is suddenly the hot political topic in Canada, and most of what’s being said about it is only half-right. So let me try to explain it the way I’d explain it to a 10-year-old.

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John and Jane both want to buy a cookie from Acme Cookie Co. online. John is browsing on a new MacBook from a nice postal code. Acme’s algorithm clocks him as willing to pay more and shows him the........

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