Consumer intelligence company Morning Consult has publicly launched a new AI platform that can almost instantly provide detailed insights into its survey data in response to questions posed in plain language.

Morning Consult conducts roughly 30,000 interviews daily across dozens of countries, enabling clients to access in-depth information about consumer sentiment toward brands, public figures, political trends, spending behaviors, and other factors critical to their businesses. Historically, extracting and analyzing that data required time and expertise in data analytics and visualization—a challenge for business leaders needing quick answers.

“The feedback I kept hearing from C-suite executives was: I don’t want to wait to send this email off and find out the answer after I had to make the decision,” says Morning Consult CEO Michael Ramlet. “I need the data right now, and I need to be able to ask it questions.”

With the new platform

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