OpenAI wants to be the underdog against Apple. That won’t be easy

In an increasingly hostile back-and-forth, OpenAI is positioning itself as the David to Apple’s Goliath.

OpenAI, the artificial intelligence pioneer, is trying on a new public image: the scrappy underdog David defending itself from Apple’s creaky Goliath. It’s an understandable strategy, but making that image stick won’t be easy. 

The root of the dispute is OpenAI’s plan to develop its own AI-centric devices. Last month Apple sued OpenAI, alleging that it has stolen trade secrets. This has quickly morphed into a battle in the court of public opinion—and that battle has high-stakes........

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