5 stories that show the genius behind Apple’s innovation

Apple’s greatest innovations came not just from technology, but from relentless creativity, unconventional thinking, and an obsessive drive to make products feel magical to ordinary people.

Steve Jobs at the 1999 Macworld Expo [Photo: Getty Images]

BY Next Big Idea Club

Below, David Pogue shares five key insights from his new book, Apple: The First 50 Years.

Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of 20 NOVA specials on PBS, and a New York Times bestselling author. He has written about Apple for his........

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