You probably haven’t heard of ‘desire lines,’ but they just reinvented this airport’s concourse

Behavioral data and the airport’s shopping-based business model became the driving elements of an eye-grabbing space.

[Photo: Taufik Kenan/courtesy LAVA]

Inside Frankfurt Airport‘s new Terminal 3 building, there is a concourse that defies the standard logic of airport design. While the business model of most airports has made the airside space past security checkpoints into aggressive shopping malls interspersed with rows of gate seating, the German airport has made a sizeable chunk of its new terminal into a sinuous plaza worthy of a casual stroll. For those not running to make a connection or hopelessly searching for a place to sleep, this new concourse is a refreshingly unusual space for passing some time. That’s also what makes it, somewhat counterintuitively,........

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