We have a complicated relationship with creativity. Intuitively, we understand its value—the ability to produce new ideas and novel innovation. Instinctively, we know that it presents opportunities for marketplace advancements. When we think of some of the most revered organizations in modern times, like the Apple’s and Disney’s of the world, we point to their creative contributions and their impact. However, although most companies revere organizations with a creative culture, there is a deep-seated misnomer that some companies are inherently creative and others just aren’t, as if creativity is a rare gene or a divine gift that is bestowed on some and coveted by others. But perhaps the mystical nature of creativity isn’t that mysterious after all? What if a culture of creativity was more obtainable than you think? Something you can build, not just be born with? As unbelievable as that may seem, Alejandro Chavetta, the Executive Creative Director at Adobe, has made a career of doing that very thing; so, we invited him onto the From The Culture podcast to discuss what it means to facilitate a culture of creativity.

What is creativity?

To start, we need to lay some groundwork. If organizational culture is the operating system by which individuals co-labor, or collaborate, then fortifying a culture of creativity........

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