For decades, we’ve been told that the smartest organizations are “data-driven.” The phrase carries moral weight. To be guided by data is to be serious, rational, modern. If you’re not, you’re seen as ideological or sentimental. In the workplace, quantification has become synonymous with credibility and competence.

And yet, the more data we accumulate, the less certain we seem to be that we are making better decisions. There’s a paradox. Organizations are drowning in dashboards, KPIs, performance metrics, behavioral traces, biometric indicators, predictive scores, engagement rates, and AI-generated forecasts. We have more data than we know what to do with. We pretend that the mere presence of data guarantees clarity. It does not.

© Fast Company