Omaha Steaks just cut 60% of its products. Here’s what it’s betting on instead

The company is simplifying prices, shrinking its product lineup, and emphasizing U.S.-raised beef as consumers and ranchers navigate a turbulent market.

[Photo: Omaha Steaks]

The stakes have never been higher for the beef industry. Grocery prices are at record highs amid a 75-year low in cattle inventory at American farms. President Donald Trump has authorized the import of hundreds of thousands of tons of beef from foreign markets, upsetting U.S. cattle ranchers. And the Justice Department recently launched a beef pricing probe targeting eight major retailers.

It is amid these turbulent times that the 109-year-old Omaha Steaks is........

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