Nespresso knows Gen Z runs coffee now, so it hired Dua Lipa

With young consumers influencing nearly two-thirds of purchases, the brand is reshaping its image and product focus.

There’s a brand new hook to Nespresso’s upcoming global advertising campaign: Dua Lipa.

The coffee brand, created by Nestlé in 1986, is teasing that the pop star will be featured in a new ad push called “Vertuo World,” which will debut on April 14 and promises to shepherd a new creative direction. Millennial Dua Lipa will star alongside Oscar-winning actor (and baby boomer) George Clooney, who has been an ambassador for Nespresso since 2006.

A new face for a new generation

Adding Dua Lipa to the mix builds on Nespresso’s efforts to lure a coveted........

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