Glen Powell has done it all on screen—from battling storms in Twisters to trading banter in the rom-com Anyone but You. But his latest role? It’s a little unexpected: reinventing the American pantry.

The actor is stepping into the food world as a cofounder of Smash Kitchen, a new condiment brand hitting Walmart shelves nationwide on April 2. The line includes ketchup, mustard, mayo, and BBQ sauce—all made with better-for-you ingredients like organic tomatoes and mustard seeds, cage-free organic eggs, and none of the usual suspects like high-fructose corn syrup or artificial additives. The goal? To bring all your favorite condiments under one cleaner, tastier brand.

“We’re trying to give you the flavor that you love and you’re used to, with more integrity,” Powell tells Fast Company. “When you look at these legacy brands, they don’t evolve because they don’t have to evolve.” 

The Powell-backed brand is leaping into the $12 billion U.S. condiments category, which is projected to grow an additional $1 billion by 2029, according to market researcher Mintel. Unlike other food categories like coffee, soda, and yogurt where upstart brands have made inroads, Unilever’s........

© Fast Company