Adam McKay’s new movie offers a glimpse at advertising’s final frontier: your dreams

‘You Need This’ is a timely doc about consumerism. Producer Adam McKay, director Ryan Andrej Lough, and scientist Adam Haar Horowitz reveal how far brands will go to capture your attention.

[Photo: Michael J. Weldon]

Given the barrage of brands competing for your attention, some days it can feel as if the only time one can reliably expect to escape the desperate frenzy of consumerism is while asleep. However, as You Need This, the new documentary from Academy Award-winning producer Adam McKay’s Yellow Dot Studios reveals, a lot of........

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