Why this Ulta K-beauty bestseller is enlisting the undead to market its new eye cream

Peach & Lily’s new face cream is using cutting-edge ingredients to fight cells that stop dividing but don’t die, causing inflammation that can age the skin. 

[Photo: Peach & Lily]

What do zombies have to do with skincare? The K-beauty brand Peach & Lily is making connection with its latest face cream—and rolling it out with a marketing campaign straight out of a George Romero movie.  

Peach & Lily’s Advanced Rebound BioGLow Zombie Cream is designed to target “zombie cells” that can contribute to aging.........

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