Netflix goes vertical with its new mobile app

By launching a vertical video feed, Netflix wants to help users discover shows and podcasts—and have one less reason to turn to YouTube or Instagram.

The next time you open Netflix’s app, it may look a lot more like YouTube, Instagram, or TikTok. That’s no accident: On April 29, the streaming service begins rolling out its biggest mobile redesign in years, with a major focus on vertical video.

Netflix is launching the new mobile UI in the U.S., U.K., Canada, and a handful of other countries now, with plans to expand globally in the coming months. Once........

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