Gen Z reports early cognitive decline. Here’s what to know about the brain rot epidemic—and what to do about it

A 2025 Yale study reveals a doubling of cognitive issues in Gen Zers, posing a $1.3 trillion threat to the global economy. Here’s how a solution could develop.

“Challenges with memory and thinking have emerged as a leading health issue reported by U.S. adults,” associate professor of neurology Adam de Havenon of the Yale School of Medicine has reported. 

A 2025 Yale Study, authored by de Havenon, found an alarming increase in self-reported cognitive disability, particularly among adults ages 18 to 34. The younger........

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