The latest phase of CVS’s brand refresh makes its bottles fully recyclable

Its generic allergy and pain relief bottles are about to be made out of the same stuff as a soda can.

CVS is cutting down on single-use plastic with a new, fully recyclable aluminum bottle for some of its pharmacy’s most common generic over-the-counter products.

The pharmacy’s aluminum bottles are being rolled out first with value-sized CVS brand allergy and pain relief products. Shiny and silver, the bottles are designed not just to be environmentally friendly, but also to look more premium, although the price itself is........

© Fast Company