The funky font on Norway’s World Cup jersey? It’s inspired by Nordic runes

Nike and the Norwegian Football Federation commissioned a new font called Taakeferd.

When Norway’s national soccer team first experimented with kits that used a font inspired by the runic alphabet, an ancient Scandinavian written language used by Vikings, it was too hard to read.

Characters on Norway’s 2024 jerseys were jagged, sharp, and not easily........

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