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Evan Spiegel says Snap can’t fulfill its mission without its new AR glasses

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16.06.2026

Evan Spiegel says Snap can’t fulfill its mission without its new AR glasses

After years of patient experimentation, the Snapchat maker is getting ready to ship Specs, an ambitious computer for your face.

Snap’s original 2016 Spectacles (left) and Specs, their great-great-great-grandchild. [Photos: Courtesy of Snap]

Snap’s cofounder and CEO, Evan Spiegel, gave this morning’s keynote at AWE, the augmented reality industry’s big annual conference. He came with news: Snap, best known for its Snapchat ephemeral messaging app, is releasing a pair of AR-enabled glasses called Specs. It intends to ship them this fall for $2,195, and is taking preorders.

Though Specs are new, Snap’s investment in smart glasses as a computing and communications........

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