R/GA’s new tool helps brands embrace the hyper-personalized future of advertising

BRDNA helps designers and clients streamline AI workflows and create more responsive campaigns.

The creative company R/GA thinks the marketing and advertising campaigns of the future will act like living systems, evolving with real-time data and responding to site-specific conditions. To make that possible, it says new platforms will have to come online—and it’s starting with a new AI tool called the BRDNA Sequencer. 

The BRDNA Sequencer trains itself on a company’s brand guidelines—including fonts, colors, layout rules, and tone of voice—and translates them into a........

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