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The decline of Food52, Goop, Hodinkee—and the internet’s dream of content-to-commerce
Remember how much fun it was to shop on the internet a decade ago?
If you visited the Goop website, Gwyneth Paltrow might introduce you to her favorite $75 candle or $95 vibrator. If you were looking for a lasagne recipe, you could find a good one on Food52—along with recommendations for a baking dish hand-selected by former New York........© Fast Company
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