Arc’teryx is redesigning every product it makes to be fully recyclable

Starting with its most complex hard shell jacket, Arc’teryx is unveiling a multiyear program to promote circularity.

[Photo: courtesy Arc’teryx]

A decade ago, the best way to sell a product was to say it was sustainable. A new crop of startups promised a greener future through merino wool sneakers, dresses made from deadstock, and rain jackets without a trace of virgin plastic in them.

Today, the fashion industry feels like a graveyard to these idealistic brands. Allbirds, once valued at more than $4 billion,........

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