“The best laid schemes of mice and men [often go awry],” wrote the poet Robert Burns in 1785. In other words, even our most carefully crafted plans rarely unfold as expected. Nearly two and a half centuries later, in the fast-moving age of AI, that insight feels more relevant than ever.

For entrepreneurs, staying competitive means building a business plan that can keep pace with evolving technology. After nearly two decades as CEO of a SaaS company, I’ve learned that planning isn’t about predicting the future with perfect clarity—it’s about being ready and adaptable. Here are five planning strategies that have helped me make my company more tech-responsive and allowed me to future-proof our growth.

If the past few years have taught us anything, it’s that change is the only constant—and that rapid change is more likely than ever, whether in technology, the economy, or global health. 

To keep up in a fast-paced and largely unpredictable tech landscape, leaders need to build flexibility into their budgets. At Jotform, that means factoring in a bit of slack for experimentation and unforeseen shifts. We make space for pilot programs, internal beta testing, and regular software updates—not as an afterthought, but as a core part of our planning process. This approach enables us to pivot........

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