menu_open Columnists
We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Gen Z is suddenly spending more time in one place they used to ignore

9 0
27.04.2026

Gen Z is suddenly spending more time in one place they used to ignore

After years of streaming dominance, younger audiences are returning to theaters in record numbers.

[Photo: aerogondo/Adobe Stock]

BY Anna-Louise Jackson

If you’ve caught a movie in the theater recently, you may have noticed the crowd leaned, well, decidedly younger.

Gen Zers and millennials are driving a renaissance of sorts at movie theaters, taking in more films each year and spending more money per outing than older generations, according to the results of an annual moviegoing trends........

© Fast Company