Gen Z is suddenly spending more time in one place they used to ignore
Gen Z is suddenly spending more time in one place they used to ignore
After years of streaming dominance, younger audiences are returning to theaters in record numbers.
[Photo: aerogondo/Adobe Stock]
BY Anna-Louise Jackson
If you’ve caught a movie in the theater recently, you may have noticed the crowd leaned, well, decidedly younger.
Gen Zers and millennials are driving a renaissance of sorts at movie theaters, taking in more films each year and spending more money per outing than older generations, according to the results of an annual moviegoing trends........
