Nick Rodriguez doesn't consider himself calm under pressure. But when a man threw a glass bottle through the window of his cupcake shop, he didn't yell, panic or fight back. He shut the door, checked on his staff and kept going.

It wasn't the first time he'd bet on grace instead of anger.

Rodriguez is the owner of Famous Creations, a bakery and catering business based in Fairfield, California, known for its outrageous cupcake flavors — think chicken and waffles, Patron margarita and one literally called "Heart Attack." But it's not just the treats that keep people coming back. It's Rodriguez.

"People can get cake anywhere," he tells Shawn Walchef of Cali BBQ Media on the Restaurant Influencers podcast. "They come here because of how we make them feel."

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When his shop went viral on Instagram, with a video that reached 11.2 million views, he didn't pivot into a victim. He stayed rooted in what's made his........

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