Whether you're a three-time Super Bowl champion or an aspiring entrepreneur, most Americans share one thing: a love of (and borderline addiction to) coffee. Those ground, roasted beans are arguably the backbone of the American workforce, fueling star quarterbacks to office workers — and everyone in between.

Unfortunately for health-conscious consumers, options can be limited. You're often stuck choosing between a sugar-packed latte or a bitter cup of black coffee. Throne SPORT COFFEE is here to change that.

Backed by lead investor and Chiefs superstar Patrick Mahomes, Throne SPORT COFFEE is a healthy, ready-to-drink coffee option designed to give you the boost you need to compete at a high level, whether on the field or in the office.

"Consumers are more informed about what they put into their bodies," CEO and founder Michael Fedele tells Entrepreneur. "And the reality is, especially with some of the leading products out there, they deserve better."

Related: Travis Kelce and Patrick Mahomes Are Opening a Restaurant in Homage to Their Football Careers

Fedele is no stranger to the beverage industry. Before founding Throne, he worked at Coca-Cola, managing major brands such as Powerade and Vitaminwater. His success there caught the attention of Vitaminwater's co-founder, who brought him on to a new startup: Bodyarmor.

Fedele took the leap, leaving his comfortable role at Coca-Cola to become Bodyarmor's Director of Marketing. It proved to be the right move. He spent over nine years at the company, leading all marketing efforts from 2012 to 2021, when Bodyarmor was, fittingly, acquired by........

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