She Couldn't Find a Healthy Version of Nesquik So She Made One Herself. Now Her Nut Milk Is Backed By Ninja and Steve Aoki.
All great company ideas start with a problem. For Jo Weinand, the problem was that she loved Nesquik but hated how it made her feel.
"I grew up addicted to the stuff," she says. "But once I started reading labels, I realized I shouldn't be drinking it anymore."
Stuck inside during Canada's COVID lockdowns, Weinand got bored enough to Google how to make her own milk. She threw cashews, cocoa powder, dates, and water into her Vitamix and hoped for something half decent. "I didn't expect it to work or taste good," she recalls. But one sip changed everything.
What happened next is a wild startup story that combines poker, chocolate milk, star power, and a new kind of reality show. She breaks it all down on the latest episode of One Day with Jon Bier.
Weinand already owned a restaurant, so she bottled the cashew-based milk, slapped on a sticker that read "Nutcase Milk," and put a few on the shelf. "I didn't know what to expect," she says. "We just printed some labels and kept making more batches."
They sold out almost immediately.
"The coolest thing was seeing grown men walk in, see chocolate milk on the shelf, light up, and just chug it," she says. "And most of........
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