Something new is buzzing around Target store shelves — BEEUP, a honey-powered fruit snack co-founded by soccer superstar David Beckham and serial entrepreneur Shaun Neff.

While the world is well aware of Beckham's prowess on the pitch, they might not know about his other true passion: beekeeping. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," says Beckham. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks."

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BEEUP harnesses nutrient-dense honey to offer kids and families a naturally sweet upgrade from refined sugars. It is non-GMO,........

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