Jeffries of Bacton - which dates back to 1951 - was crowned Retailer of the Year for the the eastern half of England - at the 2025 Subaru Conference.

The Subaru main dealer covers a large swathe of Suffolk into Norfolk and Essex and is owned and run by Philip and Rosemary Jeffries.

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It is based on the B1113 - the main Stowmarket to Diss road - and is the last remaining new car dealer's outside of the big towns such as Ipswich, Bury St Edmunds and Norwich, said Philip.

He picked up the award on behalf of the nine-strong Jeffries team at a ceremony held at Wokefield House in Berkshire.

"We were not expecting it," he said. "I'm........

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