It comes as a government consultation seeking views on the copyright issue closes today.

The ‘Make it Fair’ campaign was developed to raise awareness among the British public about the existential threat posed to the creative industries from generative AI models, many of which campaign organisers say “scrape creative content from the internet without permission, acknowledgement, and critically, without payment.”

They believe the impact on creative businesses and individuals throughout the country, who collectively generate over £120 billion a year towards the UK economy, will be ‘devastating’ if this continues unchecked, or worse still if the government legitimises ‘content theft’.

Today, @MCTDCambridge have published a report cautioning against the government’s proposals to degrade copyright law in favour of AI firms. Report linked in comments ⬇️

In response NMA CEO @OwenMeredithNMA said: pic.twitter.com/GlHtcYo6yI

Today is the last day of the government’s consultation and regional and national daily news brands are running a homepage takeover as part of the campaign.........

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