The social media giant has announced no new safeguards following the inquest of Adriana Retyte.

Instead it has expressed sympathy to Adriana’s family and pointed to its existing technology designed to protect young users.

Adriana with her mother Greta (Image: Facebook)

Its response comes after Norfolk Coroner’s Court heard how Adriana had repeatedly viewed suicide-related videos on TikTok in the week before her death, with police evidence explaining how the platform’s algorithm recommends material based on previous viewing habits.

Norfolk Area Coroner Johanna Thompson was so concerned by the evidence that she announced plans to issue a Prevention of Future Deaths report to Ofcom and other relevant authorities, raising concerns about children’s continued exposure to harmful online content.

But despite those concerns, TikTok’s response made no commitment to introduce additional safety measures or review the effectiveness of its existing protections.

Norfolk Coroner's Court (Image: Newsquest)

A spokesperson for the company said: “Our deepest sympathies are with the family at this incredibly difficult time.

“We enforce strict rules against any content that promotes self-harm and we use advanced technologies to proactively detect and remove content that violates our community........

© Eastern Daily Press