Why prioritising people and purpose is paying off for tax firm
The local tax consultancy has grown fast in a crowded sector, but its approach sets it apart. The business puts people and purpose at the centre of how it operates, building a culture that shapes every decision and drives performance.
Founded in 2020, the Norwich‑based firm helps innovative companies access R&D tax relief, Patent Box relief and accountancy support. Three values guide the business: commitment to excellence, results‑led decisions and continual development of its people.
Wilby Jones is a Norwich‑based tax consultancy firm (Image: Wilby Jones)
“Our mission is to unlock growth for innovative businesses while building a workplace where people can thrive,” said director Connor Coomber‑Jones. “We believe that delivering exceptional outcomes for clients starts with creating the right environment for our team.”
This approach paid off at the EDP Business Awards 2025, where Wilby Jones won Employer of the Year, sponsored by Ashtons Legal, and Growth Business of the Year.
“To be double winners is a huge achievement,” Connor said. “We know we are doing all the right things, we are confident in our........
