Pensthorpe is a nature‑based visitor attraction near Fakenham, welcoming more than 110,000 visitors and 3,200 members each year.

Set across 700 acres of picturesque wetlands, woodlands and landscaped gardens, it offers a unique mix of wildlife habitats, immersive nature trails, award‑winning gardens and innovative play areas designed to inspire all ages.

Recent developments include a major café expansion, the launch of seasonal events such as the Migration Maize Maze and immersive sculpture trails, and the introduction of camping and glamping.

Pensthorpe’s focus on customer excellence is reflected in consistently high TripAdvisor and Google ratings, strong membership retention and multiple awards.

The judges said Pensthorpe has a “very clear customer focus and values”, adding that it demonstrated “great examples of going the extra mile”.

Charisma Beauty was founded in 2004 by owner Charlotte Sims (left) (Image: Cats Buttons Photography)

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