Netflix has cemented its reputation as a leader in streaming entertainment. Its portfolio of scripted shows, films, and documentaries capturing large audiences worldwide.

However, 2024 marked a pivotal moment for the platform as it entered the live sports landscape, it broadcast two Christmas Day National Football League (NFL) games.

Alongside a landmark partnership with World Wrestling Entertainment (WWE) and winning the broadcast rights in the United States for the 2027 and 2031 Women's World Cups, the streaming giant has demonstrated its ambition to become the dominant online platform for live sports.

Stepping into the foray of live sports is not new for streaming platforms. Both Apple TV and Amazon have done the same, with Amazon broadcasting life soccer matches for the last decade.

Both platforms have rights to show various competitions and events. Amazon UK, for example, holds English Premier League rights packages, and Amazon's European arm, EU Sarl, owns the rights to show Champions........

© Deutsche Welle