Rs1 million gap hits Chery hybrid twins

KARACHI: Amid ongoing celebrations over recording the highest sales of electrified vehicles after a massive hike in petrol and diesel prices, a price disparity of Rs1 million has emerged between two Plug-in Hybrid Electric Vehicles (PHEVs) being rolled out in Pakistan with the same specifications under the umbrella of the Chinese automobile giant, Chery.

Master Group’s Chery Tiggo 7 PHEV (Rs9.5m) and the Nishat Group’s Jaecoo J7 (Rs10.499m) are two different brands of China’s Chery Group, targeting modern sport utility vehicle (SUV) customers in Pakistan who are going wild for electrified vehicles, with a focus on performance and technology.

In reality, both Chinese brands are built on closely related platforms, share core engineering, and deliver near-identical hybrid performance — yet are priced differently in the Pakistani market, with an almost Rs1m difference. A senior official at Chery Master said this is a new competition in the booming SUV market, not just between brands but also within the same global automotive groups.

The Tiggo 7 PHEV enters the C-segment as a plug-in hybrid built on Chery’s latest Super Hybrid architecture. It combines a 1.5TGDI engine with an 18.3 kWh battery and a dedicated hybrid transmission, producing strong power output and delivering up to 90km of pure electric range and a combined range of around 1,200km.

Tiggo 7 undercuts Jaecoo J7 sharply

Tiggo........

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