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How can UK businesses prepare for Trump? Remember how he thinks

3 0
22.01.2025

Donald Trump has been sworn into office as the 47th president of the United States, in a historic return to the White House following his November election victory. Photo: Getty

The best approach to dealing with Trump? Resist the hysteria and remember how the President thinks, writes former US Embassy London specialist Michael Martins in today’s Notebook

Trump’s back – now what?

The day has arrived: President Trump’s first full day back in the White House, and so far, the global response has both surprised and unsurprised me.

True to form, Trump has launched a series of bold domestic and foreign policy announcements. True to form, much of the Davos elite continue to ridicule him from the Alps.

After working for the US government during President Trump’s first term, I’ve learned that understanding how the US government functions and how Trump uses that apparatus of power to advance his interests is the only way to cut through the ALL-CAPS posts and sensational headlines, most of which are more about hating the man rather than analysing the action.

Take Greenland, a topic raised by several of Overton’s Danish clients. Why would Trump want to buy or even invade it? Ostensibly to counter Russian naval access to the Atlantic, confront China over critical minerals and pressure Denmark to hit their two per cent NATO target.

The........

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