As Sky News announces a seismic overhaul of its newsroom it’s clear that what audiences demand of ‘news’ is changing. Meeting these demands, to a high quality and at a profit, is a huge challenge for journalists, says Eliot Wilson

Last week, David Rhodes, the executive chairman of Sky News Group, outlined a new strategy dubbed “Sky News 2030”. The plan, described in this paper as “a seismic overhaul of its newsroom”, is an attempt to rethink the business model of the loss-making channel and find new revenue streams: expect innovations like subscriptions, podcasts, newsletters and ticketed events.

The problems facing Sky News are familiar to anyone in the media: a format which relies on advertising and sponsorship is inevitably vulnerable to falling and increasingly fissiparous audiences. When the channel began broadcasting 36 years ago this Wednesday, it was competing with four terrestrial television channels and barely a dozen daily national newspapers. Last year, an Ofcom report showed that more than........

© City A.M.