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Reeves must listen to supermarkets rather than lecture them
Wednesday 01 April 2026 5:21 am | Updated: Tuesday 31 March 2026 6:10 pm
Reeves must listen to supermarkets rather than lecture them
By: Christian May
Editor-in-Chief
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Add as a preferred source on GoogleChancellor of the Exchequer Rachel Reeves. PA Photo. Yui Mok/PA Wire
Supermarkets begin preparing for Christmas at least six months before the anticipated peak of customer demand hits around December 23. Catering for this entirely predictable surge is in itself an astonishing commercial and logistical feat, but a little over six years ago the UK’s supermarkets were in the midst of an unprecedented challenge.
As pandemic panic gripped the nation, retailers faced successive days of demand that hit or exceeded peak Christmas trading, having had........
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