Writers often agonise over how a column performs. I can see how many people read the online version of the Editor’s Letter and while our analytics don’t yet tell me what people make of my opinions they often spark a lively debate on LinkedIn. That can be satisfying, but that’s a self-selecting crowd of people who have chosen to read one of my pieces.

When it comes to print, I know this piece will have a couple of hundred thousand pairs of eyes on it, and while some of you may be moved to email me your thoughts I have no way of knowing........

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