We dig into the memory bank of the City’s great and good. Today, serial entrepreneur and Gravita CEO Caroline Plumb tells us about her career in this week’s Square Mile and Me

CV

• Name: Caroline Plumb
• Job title: Group CEO, Gravita
• Previous roles: Co-founder of Fresh Minds and founder and CEO of Fluidly
• Age: 46
• Born: Manchester
• Lives: Surrey
• Studied: Bolton School then Engineering Economics and Management at St John’s College, Oxford
• Talents: Driving change with technology, scaling businesses, falling asleep quickly
• Motto: “Never play the princess when you can be the queen.” – Clementine Paddleford
• Biggest perk of the job? Hearing lovely things about my team and clients
• Coffee order: Skinny latte
• Cocktail order: Espresso Martini
• Favourite book: You Talkin’ to Me? by Sam Leith

What was your first job?

My first job was in a shoe shop for £1.79 an hour – I was 16 and it was pre minimum wage!

What was your first role in the city?

My first role in the city was when I started my first company in Covent Garden called Fresh Minds. It was an innovation and recruitment consultancy and I was the co-founder and co-CEO.

When did you know you wanted to be an entrepreneur?

I wasn’t one of those children who grew up knowing........

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