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AI revolutionizes real estate

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28.03.2025

The real estate market in British Columbia, and in general, is entering a new era, driven by artificial intelligence innovations that promise to streamline the buying and selling process.

From analyzing market trends to crafting marketing materials, AI systems are stepping up to assist buyers and sellers alike. At least that’s what we keep hearing.

Today, I will explore three prominent AI platforms—Grok (developed by xAI), ChatGPT (from OpenAI) and Meta AI—and what they claim they can do to transform real estate transactions. The key word here being “claim”. In future columns, I’ll put those systems to the test to see how claims stack up against results.

First, a little about the systems. I asked each one to describe itself after I asked it a few questions.

Here are the responses:

• Meta AI Sid it is “an artificial intelligence model designed to generate human-like responses, offering assistance and information on various topics, including real estate, marketing and more.”

• ChatGPT is “an AI assistant that helps with writing, research, planning, problem-solving, and more—offering fast, intelligent support across topics like real estate, business, travel, and everyday tasks.”

• Grok “analyzes real-time data, X posts, and content like photos/PDFs to offer tailored real estate insights, market trends, and decision-making support for B.C.’s Interior.”

Each one managed to refer back to previous topics they were questioned about, so at........

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