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Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches

13 0
18.05.2026

Why the Swatch x Audemars Piguet Royal Pop could be the Labubu of watches

From Liverpool to Hong Kong, consumers lined up for days to buy a £300 pocket watch on a lanyard. The Royal Pop's sellout suggests Gen Z consumers are investing and splurging on highly-curated collectibles – especially........

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