Too late, Connor McDavid. It’s too late to undo the “damage” that hustling for online gambling has done.

How much money did it take to shill for it? And now, to attempt to atone, to do the opposite?

No, it’s not necessarily the country’s most famous hockey player’s fault, but selling oneself carries with it a certain responsibility and a caution, especially when you are a role model for young men and boys.

Why would someone old enough to be McDavid’s grandmother care about his image and effect? Because, as the online encyclopedia writes, he was the “first active professional athlete to serve as brand ambassador for . . . BetMGM.”

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Now, when online gambling ads have swallowed up professional sports and the effects of being able to place bets on anything, anywhere, any time on one’s phone are coming to light, McDavid is trying to “warn” his fans and others about the dangers.

It’s reminiscent of my generation’s most famous hockey star, Wayne Gretzky, who long ago........

© Calgary Herald