The dairy sector is crucial for both economic support and food security with an effective value chain that supports the livelihoods to millions. Despite its substantial contribution in Pakistan’s GDP, dairy producers, particularly small livestock holders, have been remained stuck in a cycle of inefficiencies, exploitation and limited market reach.

The integration of Information Communication Technologies (ICTs) offers a viable opportunity to improve the earnings of small livestock holder, straighten the dairy agribusiness value chain, and foster the value addition that uplifts the overall rural economy as the world becomes transformed into a digital agribusiness.

The long-term information gap in agrarian landscape is gradually being minimized by the initiation of ICTs, encompassing innovations like AI-driven livestock monitoring, farm management apps, web based platforms, and digital devices.

Most of the times, dairy farmers have depended on market intermediaries for accessing market and determining prices, a practice that has sometimes resulted in exploitation. Farmers may now access real-time market prices, veterinary advice, climate change advisory, weather forecasts, and digital training modules via ICTs-enabled tools.

Mobile-based........

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