Straight, dodgy, secretive, open, charming offensive articulate, struggling, positive, evasive and many more. These are all words that describe what people perceive about a person. These are the impressions that emit from your personality. These are the signals your behaviour manifests. This may be by design or default.

The fact of the matter is that each person is forming an image whether you are aware or not aware about it. Many people debate about whether we should have a personal brand or not.

The debate should not be about whether we should or not, as each action or word that you utter is forming impressions about you. The real debate is whether the image that you are creating is your reality image or the one you want to have. If you are not happy about what people think or say about you, that means that your personal brand, behaviour, its presentation, its values need a revisit.

The problem today is that personal branding has become an obsessive exercise that is so far removed from reality that it has become an exercise of “fake it till you make it”. In today’s world we see the young trying to look and behave like old and the old using filters and reels to act young and perky. Instagram is the short cut to building up a brand these days.

Aside from products, people are also using this forum to look, behave, talk in a manner that fulfills their personal brand aspirations. However, the fact that you can tweak your looks, words, behaviour has put a huge........

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