Kiki Keskinen is a witch. She’s also a journalism professor at Carleton University, an entrepreneur and a former PR professional, but it’s the reference to witchcraft that always raises a few eyebrows. She jokes that she often pauses after introducing herself, giving people a moment to process the “I’m a witch” job description. Witchcraft has shaped her life since childhood and now she runs Witch School — believed to be the only program of its kind in North America — from her home in Chelsea, Que.

Witchcraft is enjoying a cultural moment, with social media flooded by #witchcore content and NBC News declaring 2025 the year of the Etsy witch.​ While there’s no reliable way to measure how many Canadians identify as witches, census data shows a steady rise in people identifying with alternative spiritual practices, including Pagan and Wiccan traditions. Still, Witch School isn’t just a trend.

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Keskinen’s school urges participants to “learn and play at the intersection of feminist Witchcraft, earth-based spirituality and natural healing.” The hybrid online-and-in-person model begins with museum visits, archaeology and........

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